new

bright eyes, radiant skin

Meet the BeautifEYE Glow Routine

Three antioxidant-rich essentials to refresh tired-looking eyes, hydrate and brighten for a fresh, radiant look.

SHOP THE 3-STEP ROUTINE

"BeautifEYE patches when eyes need a refresh, roll on serum to cool and hydrate, then finish with Vitamin-C Lotion for fresh, radiant-looking skin"

- Petra

step 1

beautifeye patches

Hydrogel patches with Vitamin C, Licorice and Ginseng help hydrate, brighten and refresh the under-eye area for a well-rested look. The existing page already communicates this benefit clearly.

Best for: tired-looking, dull under-eyes

When: whenever eyes need a quick refresh

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step 2

roll-on beautifeye serum

Cooling steel rollers + an energizing eye serum help refresh, hydrate and prep the under-eye area for a smoother, more awake look. Niacinamide • Caffeine • Peptides

Best for: morning puffiness, travel, pre-makeup prep

When: AM or whenever eyes need a cooling refresh

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step 3

vitamin-c lotion

Daily antioxidant moisturizer to hydrate and support brighter, more radiant-looking skin.Vitamin C • Orange Blossom Water • Ferulic Acid

Best for: dull, dehydrated-looking skin

When: after serum, before SPF

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makeup artist & founder

meet petra strand

Professional makeup artist and Pixi Founder Petra Strand has spent almost three decades helping women achieve naturally radiant, healthy-looking skin with effortless techniques and skin-loving formulas.

Inspired by the glow she created backstage and on set, Petra founded Pixi to make that same fresh, luminous complexion achievable for everyone. Every product is thoughtfully developed to combine skincare benefits with easy-to-use, multitasking formulas that fit effortlessly into everyday life.